Without a good reputation, your business does not have much. If you have a reputation that’s good, there will be more possibilities for you. You should take great care of your reputation as you would with any other part of running your business. Use these tips to help solidify your company’s reputation.
To be seen as reputable, always ensure customers are satisfied through follow up communication. This is especially true if you have a larger business. Customers would like to feel as if they actually matter to your company. You can even use automated systems to follow up. Also, get their feedback on purchases.
Optimize your web pages. This is generally your company’s name. Big search engines, such as Google, favor authoritativeness. You will receive a higher search ranking when you are seen as an authority on the subject.
Watch social networks. According to Arnold Worldwide, most customers believe that businesses should respond to all of the postings on their social media accounts. Make sure you reply promptly, preferably within an hour or two. Being responsive will help your business stand out.
Keep an eye on your online business reputation. You must always be aware of all the different types of feedback your business gets online, so you can quickly react to anything negative that might crop up from a customer who might be unhappy. Checking the results on a search engine will allow you to keep negative things from going to the top. Do this once or twice a month at a minimum.
Run social media accounts professionally. They say a lot about your business. Though injecting some personality is a good thing at times, you should avoid going overboard.
If you own a business, always respect employees. Many people falter with this, and it can cause serious consequences. If others know that you don’t treat employees well, they may not want to do business with you.
Keep any private sales or promotions private. If a consumer has made a complaint against your business, you want to keep the details of what you offered to the consumer private. One thing you do not want to do is post a great deal for a complaint; otherwise, you might end up with lots of complaints so your other customers can get the deal.
You can hire someone to do reputation management for you if you don’t have the time to do it yourself. These companies allow you to concentrate on running your company effectively without having to concentrate on interacting with social media sites. So, it’s good to have a helping hand when it comes to these matters as well.
Your business needs to have a good reputation to be successful. The reputation of your business determines its success. Thus, you must do everything possible to ensure proper reputation management. Use what you’ve read here to ensure your reputation is priority number one.
By Marwan Ragheb, executive partner, Lattonis Ltd, Cyprus. Copyrights 2016 Marwan Ragheb, all rights reserved. Please contact firstname.lastname@example.org if you wish to reproduce part or all of the material, we encourage you to share knowledge!