Reputation management is one of those business skills that truly can make or break careers. But, many business people don’t know how to deal with their reputation. Fortunately, what follows is a compilation of expert tips to help you with the process.
Have a good online personality. Constantly tweeting or posting updates will do little good if you don’t communicate in other ways with followers. If a question is posted, answer it as quickly as you can. If you hear a question that you can’t answer right away, indicate that you will work to get an answer, and follow up when you do.
Keep up with news updates relating to your service or product. You can help your clients remained informed as a result. Just read the news or check out Google to learn what’s going on.
A private promotion or deal should always be kept a private matter. This tip can be especially important if a deep discount meant to rectify a problem is involved. Do not post what you’re doing to take care of issues. Some people might complain to get free things.
If you do a search for your company online and you see information that is not true, you can petition the site owner and ask them to take it down. If you are able to demonstrate that something is libelous, you may succeed in getting it taken down.
Pay attention to what’s going on in social media. Many people discuss companies on these sites. When you monitor your social presence, you will be able to see anything negative being said about your business, and nip it in the bud quickly. By doing this, you’ll protect your reputation and keep your business in a positive note.
Reputation management is something you will want to invest time into. You’re going to have a lot of things to handle in your daily life with your business, but in this day and age there are a lot of things like social media and other Internet activities you should be looking out for. So, if you need a helping hand, find a trusted company.
You need to work on making expectations according to your business. This means being honest with your customers and handling any errors properly. Transparency goes a long way in building a strong reputation.
Be sure to do check in with your clients and customers after they buy. Issues can pop up later on down the road. Checking in gives you the chance to address any issues that might have arisen.
Without proper reputation management understanding, your business’s success may be elusive. Many business owners forget about this important aspect. Therefore, it is important to refer back to the above advice often and steer clear of trouble.
By Marwan Ragheb, executive partner, Lattonis Ltd, Cyprus. Copyrights 2016 Marwan Ragheb, all rights reserved. Please contact firstname.lastname@example.org if you wish to reproduce part or all of the material, we encourage you to share knowledge!