Monthly Archives: December 2016

Business Reputation Management – Why It Is So Important

TIP! Always keep an eye on social media sites. Most of people’s knowledge come from social media today.

It’s important if you’re trying to succeed in business that you have an excellent reputation. A negative reputation can cause you to lose a lot of money. If you wish to know how you can improve a business reputation, this article is going to help you out.

TIP! Always continue to learn about your business. This can help you keep your customers up to date too.

Always follow up. Even with a big business, you should still practice this. They need to feel like they matter to you. Take advantage of automated systems that will follow through for you. Also, you can ask them to make feedback on the purchases they’ve made.

TIP! Pay attention to your online presence. Negative remarks can move quickly up a search result for your business.

Keep your commentary positive and honest when facing negativity. This will show that you are civil and professional. Be sure to keep posting new positive content to keep it fresh, so that any negative feedback slips in the search engine listings.

TIP! Make sure that all of your social media accounts are run professionally. Consumers today look to social media to check your business; so, it’s vital your company is seen in a positive light.

Have a good reputation by making sure an unhappy customers is satisfied. Turning a customer’s negative experience into a good one will show your customer that you care. If you can do this online, better yet. You will get more visibility that way.

Search Engine

TIP! If you’re searching for your company on the Internet and find false information, you should ask the site’s owner to take things like that down. Reputable site owners will do this in a heartbeat.

Watch your presence online. A displeased customer may talk about you online, and you can see this through a search engine result. Checking the results on a search engine will allow you to keep negative things from going to the top. Do this once or twice a month.

TIP! Always visit your social media sites. People often talk about companies on these platforms.

You should always maintain a sense of professionalism when you are using social media sites. Since they reflect exactly who you are and what your business stands for, it’s critical that they exude professionalism. While it’s good to be somewhat personal so you don’t seem robotic, you don’t want to go too far with things.

TIP! You can hire someone to do reputation management for you if you don’t have the time to do it yourself. From social media to public announcements, there is a lot that goes into managing a public reputation.

If you own a company, you should always treat your employees well. Sometimes, this isn’t seen as something that is necessary, but if you don’t respect your employees, then you could be dealing with serious consequences. Some people will not give you business because of it.

TIP! When you see something negative in print about your company, it’s natural to get angry at the person who wrote the comment, especially if what they commented on wasn’t completely truthful. The best way to handle the situation is to back your response up with facts that show the person is not being honest.

If you find non-factual information about your company online, consider petitioning the owner of the site. You can have this information removed. If you have proof that it’s not true, you can work it out.

Work towards transparency. Always be upfront and honest with your customers, and admit any mistakes you make. Transparency goes a long way in building a strong reputation.

TIP! When someone buys from you, follow up a few times. A lot of times, customers wait before putting a new product to use, or he does not notice issues immediately.

If your business made an error that negatively affects your customer base, don’t try covering it up. Your customers will not be fooled. Admit it, and say that you are sorry. People appreciate that type of honesty.

TIP! Be choosy about the information you share on the Internet. You can’t be sure how it’s used later, so be careful.

You should contact your customers a few times after they have purchased something from you. This is something that will build your credibility. Staying in touch with your customers allows them to tell you of any issues.

TIP! Take a look at search results each month. Search your company’s name and review the information.

Your reputation in everything in business. Business owners must understand how to manage their business reputation well in order to be successful. Take heed of the advice you’ve just read, and maintain your standing in the community.

By Marwan Ragheb, executive partner, Lattonis Ltd, Cyprus. Copyrights 2016 Marwan Ragheb, all rights reserved. Please contact marwan@lattonis.com if you wish to reproduce part or all of the material, we encourage you to share knowledge!